Rec-Tech Power Products

Hwy 16 West, Range Road #20, Lloydminster, Canada
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Type of Retail Business:
Franchised (selling new vehicles)
Owner(s): 
Alan and Belinda Lorenz
General Manager: 
Alan Lorenz
Years in Business: 
13
Gear, Apparel and Helmets: 
BRP, Thor, Fulmer Helmets, Ski-doo
Accessories: 
Highlifter, Gorilla Axle, Super ATV, Turbo Kits, Boss Seats, BRP, Big Dawg, Lazer Star, HMF Exhaust, Back Country Access
Parts and Tools: 
All Balls Racing, EBC, Twin Air, EPI, BRP, Hi Flo
Distributors: 
Other
Male: 
80%
Female: 
20%
Average Age: 
35
Total Facility: 
3,000 sq. ft.
Showroom: 
1,299 sq. ft.
PG&A Departments: 
800 sq. ft.
Service Dept: 
1,205 sq. ft.
Total Acreage: 
7

Mission Statement

Mission
To promote a strong healthy community and families through the powersports and equipment industry while offering premium service with dignity, respect and honesty.

Our Vision
Rec-Tech Power Products strives to be recognized as one of the most respected powersports dealers in both our community and the industry itself. We accomplish this by providing premium brands and products, supported by exceptional people that are industry-trained, and by providing the customer a purchase experience that is unmatched in any market we choose to do business.

Our Core Our Values:
INTEGRITY: Strong relationships built on trust
QUALITY: Meeting or exceeding expectations
FINANCIAL STABILITY: Strength and growth that is fair for all
TEAMWORK: Creating a strong and healthy work environment.
 

Showroom Design and Layout

Our showroom is tiny, so once again, space is at a premium. The manufacturers require us to book a set amount of clothing that is relative to our unit sales and we also try to carry other brands that our customers want, so we have started displaying only one sample of each type of clothing or accessory in the showroom. It makes our showroom look much less cramped, more professional, and we have had lots of comments from our customers noting the improved look -- and also have seen an increase in sales, too.

As soon as a customer comes in, staff members are trained to start up conversations and be there to find the correct size of the item the customer was looking at. We only have room to display two or three units at most in the showroom, and we make sure these units are fully accessorized. We have an awning at the front of the store and keep units applicable to the current season under there. There's also a paved pad in front of the parking lot the we use to display units on, too.

Service Department

Our service department is tight, too. We have three bays for powersports units, two with lifts, and a fourth drive-in bay for large equipment. Other than crankshaft rebuilding, we can do all service work in-house, from cylinder boring, to fiberglass repairs. Our techs are factory-certified, allowing us to maintain "Platinum Status" with BRP. The techs are paid a bonus for maintaining their certifications.

Training and Employee Motivation Practices

We try to follow the "Spader" principals as much as possible, and have sent and will continue to send staff to Spader training. So far, our employees have attended: Total Management No. 1, Total Management No. 2, Parts and Accessory Management, and Service Management. We always take some of the staff to the dealer conventions to see the latest products and how to market them.

All staff receives health benefits after three months of employment, and the techs also receive a tool allowance of $50/month along with $1 an hour bonus for each product line they are certified in. We attend as many ATV rallies as possible with our staff, go sledding in the mountains together, support and ride in motorcycle rallies together, and have a few lake days in the summer with our families. Rec-Tech covers the costs of these functions and supplies the products to ride, too.

Once a month, we have a staff lunch meeting. Rec-Tech cooks the meat and each employee brings a food item and we follow the lunch with a short staff meeting. At Christmas, we rent a bus and haul the crew to the small town where Rec-Tech was started and attend their Christmas party, then drop the staff off at their homes after. This is a ton of fun and something we all look forward to every year. I guess the staff operates more like a family than I realize -- we work together, play together, and are quite close. We really enjoy working together.

Commitment to Customer Service

I'm sure we are no different than any other dealership, trying our best to please our customers. We attempt to do this with a highly trained staff that are also enthusiasts, a well-stocked parts department, and a fully equipped service shop. If we need to pick up or deliver a unit to help a customer out, we will make it happen. We want to exceed our customer expectations, under-promise and over-deliver. By doing this our customer are, and will continue to be, our best form of advertising.

Involvement in the Community

Our philosophy/goal or mission:
Rec-Tech Power Products strives to be recognized as one of the most respected powersports dealers in both the community and the industry itself. We accomplish this by providing premium brands and products, supported by exceptional people that are industry-trained, and by providing the customer a purchase experience that is unmatched in any market we choose to do business.

We try to be involved in and support our community as much as possible.
We sponsor jerseys for local children"s sports teams, help put on both the Paradise Hill and Makwa quad rallies.

We support: Lloydminster Search and Rescue, The Ride For Angels, Lloydminster Health Foundation, Terry Fox Cancer Run, Lloydminster Lions Club, Paradise Hill Kinsmen Club, Onion Lake Quad Rally, Chitek Lake Quad Rally, Lea Park Rodeo, Dewberry Rodeo, the Lloydminster Exhibition Association, the Frenchman Butte Museum, Lloydminster Judo Club, and others to a lesser degree.

Rec-Tech sponsors a few racers too: Trey Walker (ATV), Greg Lightfoot (Dirt Track), Conor Braham (Snow Cross), and Marty Rivard (Vintage Sled).