At Toledo Harley-Davidson we focus our attention to three small words that have huge meaning: We Sell Fun! We are the place people go to feel good and have a great time. This motto puts all of us in the right mindset every day to make our dealership a place where our staff and customers are all considered family and everyone is encouraged to enjoy their passion for Harley-Davidson! We strive to incorporate this mission into all aspects of our day-to-day business at the dealership and beyond including sales, promotions, rides, events and the complete customer experience. Harley-Davidson is more than a brand, it’s a lifestyle and we’re all in this together. We want to make sure our customers know Toledo Harley-Davidson is their resource for great experiences and enjoyment!
Showroom Design and Layout
When you walk into Toledo Harley-Davidson, the first thing you notice are the high, industrial-looking ceilings and fixtures everywhere. The look is clean and modern. Often, those two words don’t describe a cozy and warm atmosphere, but the interior of the dealership is just that. The second thing many of our customers notice is our coffee station! They’re often cold from riding and appreciate the fact that we have refreshments waiting for them as soon as they arrive.
Our MotorClothes kiosk and reception area are one and the same, and when you enter you’re warmly greeting by our receptionist or a MotorClothes associate. To the left of the kiosk is our sales area and JumpStart area. Here, the customers can experience the thrill of riding a motorcycle without even having their endorsement! A Harley-Davidson motorcycle is placed on a specifically designed, stationary support stand and the customer can "take it through the gears" without the fear of it tipping over. We decorated the area with a mountain scene so they can feel like they’re on the open road. The JumpStart is a great way to convert a non-rider into believing they can ride and dispels many of their fears.
To the right of the Reception/MotorClothes kiosk is an impressive collection of MotorClothes, collectibles, boots, helmets and children’s clothing and more. The department continues to the back of the store with women’s fashions and an immense collection of menswear. Our MotorClothes staff does an amazing job of displaying the merchandise and putting collections together in an appealing way. The displays change often, so our regular customers always have something new to look at. The fixtures and wall hangings throughout the department are state-of-the-art and functional for displaying merchandise.
Our Parts Department rounds out the showroom floor in a striking way! We strive to keep the most current parts and accessories in stock and display them in a way that engages the customer and highlights the benefits of the product in the best possible light. We’ve dedicated a section of our Parts Department to a windshield and seat demo wall and the Harley-Davidson Fit Shop. The Fit Shop gives customers the opportunity to customize a Fat Boy with handlebars, seats and windshields. They are able to see the differences in the products and determine what best fits their riding needs before purchasing an item.
The focal point of our massive showroom is the motorcycle sales area. Bikes are purposefully placed in just the right areas and warm, soft lighting helps to highlight the bikes. Families of motorcycles are placed in the same areas and make for an impressive display of colors and chrome! The bikes are perfectly lined up with plenty of space around them for customers to feel comfortable walking around and sitting on them.
The path of the bikes flows from department to department, reinforcing a complete buying experience for our customer – from the Harley they’ve always dreamt about, to the helmet that features their favorite team's colors, to the oil that keeps them running.
Televisions strategically placed throughout the showroom feature short and hip Harley-Davidson commercials and play modern and fun music to help energize the customers and staff!
Training and Employee Motivation Practices
Commitment to Customer Service
Involvement in the Community