Vandervest Harley-Davidson

Dealer Website:
1966 Velp Ave., GREEN BAY, WI
View on Google Maps:Google Maps
Type of Retail Business:
Franchised (selling new vehicles)
Rick and Lynn Vandervest, Erik and Amy Vandervest, Dixie and Eric Kinnard
General Manager: 
Erik Vandervest
Years in Business: 
3 months
Gear, Apparel and Helmets: 
Parts and Tools: 
Custom Chrome
Parts Unlimited/Drag Specialties
Tucker Rocky/Bikers Choice
Average Age: 
Total Facility: 
45,000 sq. ft.
15,000 sq. ft.
PG&A Departments: 
7,500 sq. ft.
Service Dept: 
17,500 sq. ft.
Total Acreage: 

Mission Statement

Teamwork, Commitment, Quality, Excellence ... in everything we do and for everyone we serve.

Showroom Design and Layout

Our new Green Bay store has a unique showroom and motorclothes retail area. The original two-story building was remodeled to house the clothing and collectible departments on the first level, along with future plans for what will be called "The Kickstand Cafe." The upstairs houses a fully functional banquet/event facility, now called "Olde 41," and caters to weddings and other special events. The retail clothing area and Olde 41 banquet hall attach to the Harley-Davidson showroom with a balcony that showcases a hand-carved wood beam railing that allows guests to peer down on all the chrome and iron of the bikes below.

The 42-ft. tall center structure houses one of the best selections of new and pre-owned Harley-Davidson inventories in northeast Wisconsin. The massive structure also has plenty of unique items to catch your eye, including antique bikes, a 22-ft. ceiling fan, a drag bike racing up the wall, and even Evel Knievel making a jump over the rear balcony area. The showroom was created to look like an old western town with the use of reclaimed barn wood and tin. The Vandervests did much of the interior work themselves, giving the store unique personal touches.

Service Department

The service department is the southern-most addition, and matches the existing log structure. It houses approximately 7,500 sq. ft. on the main level and has a 10,000 sq. ft. basement with a drive through ramp and a freight lift. The state-of-the-art service department has an indoor drive up area for service write ups, along with a huge wash bay and a dual drum Dyno Machine.

Training and Employee Motivation Practices

We take great pride in having employees that are thoroughly trained and kept up-to-date with the latest and greatest of innovations. Departmental sales goals and margins are set and tracked so employees know where they are headed and where they need to go for success. Each department is responsible for creating their own unique sales tracking board, and we meet weekly to discuss progress along with successes and areas we need to improve on. Commission is paid based on departmental sales and margins.

Commitment to Customer Service

Our main focus is customer retention -- making sure we take care of our customers and that we know our customers. Word of mouth is your best advertising. Everyone in business is going to have a customer complaint now and then, it is how you handle the complaint that is key to the future success of the business. Our employees know our expectations and our customers have learned that we are always going to take care of them. We have continually ranked in the top of Harley-Davidson CSI scoring.

Involvement in the Community

Community is on the top of our minds for everything we do in running our store. Almost all of our events are tied in with a local fundraiser group of some sort. Our dealership strives to be a key component in the local community and we are very family-orientated. Our most recent Grand Opening celebration this past September was a huge success, and brought in over 1,000 people throughout the day. We teamed up with Harley's Heroes and the DAV. We had a ribbon-cutting ceremony along with a military tribute honoring local firefighters, police, and veterans. All of the proceeds from the food and beverage sales were donated to the DAV, Wisconsin Desert Veterans, and the local VFW.

At least once a month, we have a community-focused event and continually give back to the community. The Jerry Parins Cruise for Cancer is our signature charity ride in conjunction with the Green Bay Packers. This ride has raised more than 500,000 since its inception in 2004 and it continually grows every year. All of the money raised on this ride goes directly to cancer organizations in northeast Wisconsin. Upcoming events include the Jack Frost Run for Fun, the Black and Orange Event, Bears Still Suck Event, and The Souper Bowl.