Weekly May through September, Bud's Harley-Davidson teams up with the Evansville Indiana Hooters restaurants to create an all brand social bike night.
This bike night has made the rmd hooters of America company newsletter for two years in a row as the best hooters bike night in America. Each week on Thursday evening, bud's takes a mobile display of product and event information, we put it on-site at hooters, our marketing and promotions manager emcees the event making event/ride and product announcements all evening over the outdoor public address system. Hooters brings in the local Miller/Coors distributor and they set up a outdoor beer gardens complete with draft beer and those soon to be famous hooters girls. 90% of the hooters facility is marked off as reserved bike parking. Live music or area DJ's supply the music or entertainment. Hooters runs food specials each week for those that attend.
Each week the hooters girls pick a bike of the week at random, that person wins a wing party for up to 20 of his or her friends, bud's takes a high res picture of their bike and the hooters girls that is turned into a frame able wall print measuring 22"x 28" each week, these poster are a huge hit. Local radio air personalities and other vendors come and join us on a limited schedule, now in our market size with a metro population of less than 120k we draw 300 plus bikes nearly every week to bike night from 6pm-9pm and we give out sponsors and dealership door prizes. These bike nights are well structured and done while properly promoting safe operation of motorcycling in a social atmosphere, safety and obeying the laws about consuming alcohol and riding are a spotlighted issue during each week, AMA safety commercials supplied by Miller/Coors are played each week.
During the past 2 years this event has ran 26 weeks with no violations or citations being issued. The bike nights are advertised through our dealerships email based newsletter, and radio promotions, in dealership signage and hooter signage. Return on investment: by putting the dealership out of the box so to speak, and having key members of the staff in the crowd our public awareness of promotions, and product availability have grown tremendously. Other dealer in the surrounding market are amazed at how bud's marketing has structured these bike nights and have the numbers weekly. Dealership event numbers are up 20% our year to date sales numbers are up 20+% and customer satisfaction is up 20+% and we feel a large portion of our the dealerships growth is a direct reflection of the regions riding community's response and perception of bud's participation and handling of this series of weekly events.