This spring we partnered with a local radio group in a market area we were looking to target.
The campaign ran for three months, promoting a contest to win a pair of watercraft. The campaign included radio ads across the five radio stations, on each of the radio stations' websites and ours, as well as through Facebook and Twitter campaigns. Our goal was to target customers in that specific market and increase sales from that region. The results were better than expected and prompted us to run a second promotion with them this fall.