Over the past five seasons, First Coast Powersports has partnered with the NFL Jacksonville Jaguars to give away a custom-built, Jaguars-themed motorcycle.
The bike, custom built in our paint and body shop with H20 cycles, has the largest market reach of any promotion in northeast Florida. While partnering with six radio stations, major print media and the Jaguars, the promotion results in over 25,000 entries that give us names, addresses, phone numbers, demographic information and the all important email addresses that are sampled for propensity to purchase a powersports product.
For the entire season, the store hosts two product displays of powersports products on-site at NFL games, along with our own team of cheerleaders (the First Coast cheerleaders). This attracts thousands of people per game to sit on and try on products and talk to our sales team. The custom-built bike is randomly awarded to one fan in a reverse lottery during an in-store event prior to the last game, then it’s given away during the final home game -- on the field, ridden by the Jaguars' mascot, Jaxon DeVille. This promotion was responsible for much of our initial success in the market after acquiring several stores with poor market success. This has been recognized as one, if not the, biggest promotion in northeast Florida over the last five years.