Freedom Cycles, Inc.

To support our mission to make every visit to Freedom Cycles a memorable experience for our customers, we implemented a series of customer seminars.

Each seminar lasted about one hour and provided our customers with educational and exciting information on a wide range of topics. Our seminars topics included:

Love Your Machine: This seminar, led by our service manager, discussed basic machine maintenance and provided customers with a Before Your Ride Checklist. This seminar is done annually around Valentine's Day and resulted in $500 worth of maintenance items sold. Since it was such a hit in February, we held a spring edition of Love Your machine in May.

Group Rides 101: This seminar was led by Ryan Tinkler, one of our sales associates and director of the local Gold Wing Road Riders Association. Group Rides 101 provided our customers with education on Group Riding etiquette, hand signals and tips on planning a route. The seminar was held late in the day and the group then attended a dinner ride with several Freedom Cycles associates in attendance as well.

Progressive Suspension: Freedom Cycles brought in a representative of Progressive Suspension to lead two seminars (one was a street focus, the other dual sport), including product demonstration and information.

Track Day Tutoria:- With Heartland Park in Topeka, Kan., just around the corner, many of our customers spend their weekends on the track. This seminar, led by Derek Gillespie, a parts associate and CCS racer, informed our customers on the proper gear, tires and fuel for race day. Derek even provided his own personal Track Day Checklist that he uses before he heads out on race day!

Off-Road Race Prep: Who better to learn about off-road race preparation than from Freedom Rally Racing's own Dakar mechanic Scott Spears? Scott taught our customers all about prepping their bikes for race day. Everything from picking the right tires for where you are riding, to tips and tricks to keep your bike running smooth, all which he learned from his many years as a tech.

How to Co-Ride: The importance of a co-rider is HUGE, and this seminar, led by two members of the Gold Wing Road Riders Association, highlighted it perfectly! This comedic couple performed an entire skit demonstrating the impact of a co-rider.

Riding Organization Showcase: Our Riding Organization Showcase was just one more way for our customers to have a memorable experience at Freedom Cycles! The most exciting part about the series of customer seminars would be that each and every idea was developed by a Freedom Cycles associate. Ideas for next year are already being planned, including Touring on Your Unconventional Tourer and Helmet Safety Seminars. Email blasts were the primary method used to advertise these events to the over 10,000 emails we have in our customer database.