Frieze Harley-Davidson Sales, Inc

This year marks Frieze Harley-Davidson’s thirdanual Pink Pancake Breakfast.

This has grown in the past three years to become one of our favorite community involvement programs. We host it in the month of October, in honor of National Breast Cancer Awareness Month. The main goal of this event is to raise money for an organization relating to breast cancer awareness, which is why it is free and strictly on a donation-basis only. The day consists of a pancake breakfast (with pink pancakes) made by Chris Cakes of St. Louis, and an afternoon ride.

When riders return, we have a lunch set up for them. This year’s event hosted our largest turnout yet, with 100 people in attendance. Our partnering organization was the Illinois Wings Organization. Illinois Wings works with the underinsured and uninsured men and women of southern Illinois, to provide them with top-quality breast cancer treatment. In order to raise as much money as possible for this great organization, we added more opportunities for people to help out, while also get something in return. We created a mini silent auction, consisting of three baskets, and sold jewelry, bandanas and riding bells. These ended up being a hit with our attendees!

So in addition to the donation box itself, we were able to raise additional money from the accessories and the combined profit off of the baskets was $200. To thank our attendees for attending, each person received a goodie bag full of coupons, a koozie cup, breast health information, a notepad and a holiday Frieze ornament. In addition to our setup, we were joined by our neighboring hospital, St. Elizabeth’s. They were kind enough to set up a display on breast health and mammograms, and had a tech on-hand to do onsite screening mammogram scheduling. We also had a representative come and set up her Circle of Hope bracelet display. Circle of Hope bracelets are beautiful beaded bracelets, which are made for every color of cancer. It was important to us that our attendees had something to do in the time between eating breakfast and leaving for the ride. By having St. Elizabeth’s and Circle of Hope there, it added so much to our event. Like all of our events, we had free attendance drawings every half an hour from 8:30 a.m. to 10:30 a.m. These are always enjoyed by our attendees and get everyone involved. At 10:30 a.m., our riders left on their two-hour “pink” ride. When they returned, we had a “walking taco” bar set up for them to enjoy.

We also kept the silent auction open for another half-hour, so that they could still bid upon returning. Our goal of this free event was to not only raise money for Illinois Wings, but to reach out into our community as well. This year we had our largest attendance by non-riders who just wanted to attend for the cause, which is what we strived to get out there in our advertising. You don’t have to be a rider to support breast cancer awareness, so it was crucial that we made it clear that this event was open to everybody! Overall we were able to raise $888 for Illinois Wings, thanks to our wonderful attendees who were more than happy to donate to this great organization!