Every December, J&L prints over 5,000 calendars to distribute to customers. Now, many companies do calendars – but we do ours a little differently!
Starting in late summer, we select 10 customers (from a list that is suggested by our employees) to have portraits taken in various locations around our region. These pictures are then featured as various months throughout the calendar. We call our calendar the “Events Calendar” because we list all of the store events – for both of our stores, along with our HOG Chapter events – for both HOG Chapters and any known local events or motorcycle-related actives. All events, depending on their type, are classified with either a bar and shield or the HOG logo. Customers look forward to receiving the calendar so they can plan their vacations or summer riding events in conjunction with our events. The nice thing to look forward to during a long South Dakota winter, is seeing that summer is not too far away! It may not result in sales right away, but it does keep our name in front of customers year-round.