About 18 years ago, J&L Harley-Davidson created an event called "Ladies' Night."
Now, it may not be the most unique event since we do it the Thursday after Thanksgiving, when many ladies are already in "shopping mode." But, we do it in style! We have tried to make our event as unique as possible by only allowing ladies -- no men and no children. The only men in the building are staff members, who wait on and assist the ladies. We pamper the shoppers.
The ladies are welcomed with a large chocolate bar wrapped in coupons and are given a drawing slip for some rather large door prizes. We put out a rather elaborate spread of food, and the beer and wine pour freely all evening.
Last year, this event welcomed over 500 women! The results of the event are an HOG boost to our holiday season and giving women a chance to shop without men around (so it's a great chance to pick up Christmas gifts). We have a very loyal following of regular customers, as well as attracted new customers for this fun event.