Our favorite "now annual" event is our Thank-A-Hero Fall Ride and Food Drive.
Playing off of the name of one of Triumph's rider education promotions, this event is part of our participation with the Food For Families fall food drive that is coordinated throughout the Central Texas area. Locally sponsored by the Killeen Food Care Center and supported by about a dozen businesses and civic organizations, our role is in the creation of a local ride. We advertise a huge Saturday ride and charge a bag of non-perishable food as admission. The ride lasts three hours, but we keep the drive going for two weeks before we load up all the food on a trailer and caravan it all over the larger event. We encourage all of our best customers and employees to hop on their bikes and help us "escort" the food, where the rest of community is duly shocked by the size of our gang.