Man O'War Harley-Davidson decided to a dealership calendar project, taking the traditional "bikini" bike calendar to another level.
Using local models and in-house art direction and design, Man O'War Harley produced 7,000 copies of its 2012 Retro Rider calendar. The benefits of this project are countless. We have people calling and wanting the next one, and we receive compliments all year long. We use the calendar for promotion, and as a giveaway item. It has earned us many friends. Needless to say, the calendar has been very well-received.