Working with Rupp Arena, home of the Kentucky Wildcats, MOW Harley created a semi-permanent motorcycle display in Rupp Arena's Civic Center Shoppes.
The striking display is 10'X15' and features diamond-plate steel flooring, a two-tier welded chain rail, halogen spotlights, a 56" flat screen TV, which plays a 10-minute video loop promoting Man 'O War Harley, listing rides, events, and promotions, a touchscreen computer with the Man O'War website as host page, orange and black trim, and a relief logo sign, with directions to the store.
This off-site display has received a great deal of attention, creating brand awareness and driving traffic to both our website, and our storefront. Over one million unique people have visited this facility and passed this show-stopping display over the past year. The display is gripping and attention-getting, with moderate volume audio accompanying the dynamic video. The motorcycle is changed every month to ensure optimal brand awareness.