January is a month that usually we can’t wait to be over.
This year, we said no more. The managers got together and decided we were going to grab the bull by the horns and turn January into a month that kicks our year off right! We came up with Summer in January as a total store sales theme.
We dressed the store up as if it were 80 degrees, with Tiki huts, colorful lamp shades, and even had the employees wear Hawaiian shirts. This gave every customer who came in something to laugh and talk about. We weren’t sure what to expect, but we were floored by the results. The positive attitude of the entire staff yielded amazing results with a 200 percent increase in major unit sales. This helped drive the parts and service business, as well.