The annual Brookside Rumble and Roll event attracts hundreds of motorcycle riders and thousands of onlookers to the Brookside area of Tulsa each year.
The parade ends at Brookside with a street party. In 2012, we raised $14,407 for the Make-a-Wish Foundation. This makes the total amount we have donated well over $135,000 since the start of our Rumble and Roll tradition. Each rider is entered for a chance to win a $2,500 shopping spree at Myers-Duren, and this event generates a lot of customer excitement and involvement. The Make-a-Wish child was escorted in this event in a sidecar driven by our General Manager in the parade. We have T-shirts for this event that are available in the dealership. This drives customers into the dealership to sign up for the event and to purchase their Rumble and Roll T-shirt and tickets to ride in the parade.