Myers-Duren Harley-Davidson

The annual Brookside Rumble and Roll event attracts hundreds of motorcycle riders and thousands of onlookers to the Brookside area of Tulsa each year.

The parade ends at Brookside with a street party. In 2012, we raised $14,407 for the Make-a-Wish Foundation. This makes the total amount we have donated well over $135,000 since the start of our Rumble and Roll tradition. Each rider is entered for a chance to win a $2,500 shopping spree at Myers-Duren, and this event generates a lot of customer excitement and involvement. The Make-a-Wish child was escorted in this event in a sidecar driven by our General Manager in the parade. We have T-shirts for this event that are available in the dealership. This drives customers into the dealership to sign up for the event and to purchase their Rumble and Roll T-shirt and tickets to ride in the parade.