Outer Banks Harley-Davidson is the hosting dealership for the annual Outer Banks Bike Week.
This weeklong rally draws thousands of motorcycle enthusiasts from all over the east coast. We developed a marketing plan that targets North Carolina and Virginia specifically, as well as a national media plan utilizing industry magazines and websites. Utilizing all forms of advertising/media, we marketed our "Cruzin' the Outer Banks" rally and sought corporate sponsors and event partners from the local towns and counties.
This event is held in late April each year, which is considered the off-season for the Outer Banks. The local response is overwhelmingly supportive, and "Welcome Bikers" banners began to appear weeks before the event. Over 18,000 motorcycle enthusiasts attended this year's event, and filled the usually vacant hotels and motels. Gas stations, restaurants, specialty shops, shopping malls and many other businesses welcomed the "off-season" revenue, which was estimated to be over $11.5 million this year.
Motorcycle riders attending the 10th Annual Outer Banks Bike Week this year found themselves cruising the same stretch of beach that some of the most famous pirates patrolled nearly 300 years ago. Cool ocean breezes, amazing scenic riding and a full week of non-stop entertainment added up to make Outer Banks Bike Week one of the best spring riding rallies on the east coast.
The springtime weather after a long winter makes this riding rally a perfect getaway. With 10 days to enjoy the hospitality and scenery of the Outer Banks, there is plenty of time to get into the longer guided tours, extended rally activities and the area attractions. The great food and fun watering holes each with their own character and flavor are only some of the many attractions that lure Bike Week riders to the Outer Banks every year.
With four historical coastal lighthouses, including the tallest one in the United States, the Cape Hatteras Lighthouse, the Wright Brothers Memorial, a long history of pirates, Cape Hatteras National Seashore, wild Spanish Mustang horses on the beach, and over 100 miles of beaches and great fishing, there is no shortage of attractions for bikers from all walks of life. More guided tours and riding contests were added this year, including “Run 4 the Ferry” which will take riders 80 miles south along Route 12 past Pea Island, through the local towns of Rodanthe, Waves, Frisco, Buxton and finally Hatteras to catch the ferry over to Ocracoke Island and the lighthouse.
At the main stage at Outer Banks Harley-Davidson, live bands played all week, including Outer Banks Bike Week favorites Ted Riser, Rumors, Brass Roots, Cory Daniels Band and the Boogie Nights Band. The Miss Outer Banks Bike Week Bikini Contest, tattoo contest and best beer belly contest were also popular with the bikers, and were only a few of the other scheduled events. Nags Head Harley-Davidson, located 13 miles south of the Wright Memorial Bridge, also hosted vendors, the Harley-Davidson Demo Fleet from Milwaukee, and the Official Bike Show and the Poker Run. This year's Bike Week produced 28 motorcycle sales in 10 days, and record MotorClothes sales at both stores.