Smoky Mountain Harley-Davidson raised over $20,000 for The Pat Summit Foundation Fund in 2012 with the "Bikers Back Pat" T-shirt.
Shirts were sold at Smoky Mountain Harley-Davidson, as well as in other local businesses in support of the cause. Radio and promotional support increased store traffic and brand awareness. The Pat Summit Foundation Fund provides grants to nonprofits which provide:
1.) Education and awareness of Alzheimer's Disease, its onset and treatment, support services to patients, their families and caregivers,
2.) research to treat, prevent, cure, and
3.) ultimately eradicate this disease.