MILWAUKEE, WI – Milwaukee Bucks professional basketball players will be wearing jerseys featuring the Harley-Davidson logo. And so will the fans who buy the licensed jerseys.
The Bucks and The Motor Co. announced a multi-year global agreement to feature the Bar and Shield on the jerseys. The NBA in 2016 approved jersey sponsorships as part of a three-year pilot program.
The jersey patch measures 2.75 x 2.09 inches. The patch image also will be visible in the Bucks’ mobile app, through the team’s social channels and on Bucks.com via in-game highlights and video features, Harley-Davidson said. That means the Harley logo “has the potential to receive over 2 billion impressions annually, globally, across the Bucks and NBA broadcast, video and digital platforms,” it added.
Jerseys purchased at the Bucks Pro Shop also will include the Harley-Davidson patch.
“It’s a perfect fit for Harley-Davidson and the Bucks, two international brands with deep Milwaukee roots, to join together through this partnership,” said Matt Pazaras, Milwaukee Bucks senior vice president of business development and strategy. “Harley evokes as much passion among its riders as the Bucks do for our fans. And with that passion, along with its iconic logo and what it represents, Harley is the coolest brand for our players to sport during games.”
“At Harley, our goal is to grow the sport of motorcycling across the country and around the world while building the next generation of riders,” said Sean Cummings, Harley-Davidson senior vice president of global demand. “Our sponsorship with the Milwaukee Bucks not only unites two of the world’s favorite sports, it activates our brand in relevant ways to new, young adult audiences across the U.S. and around the world in over 200 countries and territories.
“We’ve been part of the fabric of this community since 1903, so it’s only natural that our brand is woven into the fabric of the Bucks jerseys,” Cummings added.