COSTA MESA, CA – American Honda returns for the third straight year as an official sponsor of the MotoAmerica racing series, organizers announced, and Parts Unlimited will host Dealer VIP areas at several events.
Honda becomes the official ATV, side-by-side, scooter and generator of the 10-round series, and receives naming rights for the Honda Championship of the Monterey Peninsula at Laguna Seca, July 7-9, and the Honda Championship of Alabama at Barber Motorsports Park, Sept. 15-17.
“We’ll be displaying our all-new CBR1000RR SP along with other exciting new Hondas at both Honda-sponsored rounds [in Monterey and Birmingham], plus round four at Road America in Elkhart Lake, WI,” said Keith Dowdie, manager of experiential marketing at Honda.
The Genuine Broaster Chicken Honda team will feature Jake Gagne (pictured) on the CBR1000RR SP in the 2016 MotoAmerica Superbike Champsionship. (Gagne later this year will meet attendees at the AIMExpo, Sept. 21-24 in Columbus, OH.)
Separately, MotoAmerica announced that Parts Unlimited will return as an associate sponsor of the 2017 series, and will offer its Fan Appreciation Stage at the Road America, Barber, Sonoma Raceway, Pittsburgh International Race Complex and New Jersey Motorsports Park rounds. Parts also will host a Dealer VIP area at Road America, Barber, Sonoma, Pittsburgh and New Jersey.
“We like where the series is headed and the progress they have made, and we want to continue to be a part of their growth,” said Hylton Beattie, global motorsports director at Parts. “We also look forward to having our Fan Appreciation Stage at five of the rounds, and… hosting our VIP dealers at those same rounds.”