PR

NORTON SHORES, Mich. - Everybody is in favor of motorcycle safety, right? But promoting it is pitting a dealer against a city ordinance prohibiting off-site adver

CYPRESS, Calif. - Yamaha has collected portions of press reviews of the new Bolt and FJR1300 and placed them on three-page illustrated documents. Click here to do

ATLANTA, Ga. - Dealer service provider Powersports Marketing has launched its Voice of Customer Excellence Award program to recognize dealers that have received t

PICKERINGTON, Ohio -- AMA Go Ride! Month in April 2013 concludes today after a month-long celebration of the motorcycling lifestyle with on- and off-highway motor

NEOSHO, Mo. – Here’s one way to get teenaged girls into a powersports store: Smith Family Powersports is hosting the Princess Project for four days th

MILWAUKEE, Wis. - As part of a partnership with the BMO Harris Bradley Center, Harley-Davidson has opened the Harley-Davidson Club at the arena.

OGDEN, Utah – Faced with an aging customer base, Golden Spike Harley-Davidson decided to grow its own new customers.

MT. EPHRIAM, N.J. – Barb’s Harley-Davidson is helping out the Philadelphia Flyers and the Flyers Wives Carnival by donating a bike for the charity.

ATLANTA, Ga. – It’s clear that changes are on the way at Powersports Marketing: the first change is the new, clear envelope for the Ultra Marketing Ma

ROANOKE, Va. – Two dealers have stepped up to help a motorcycle club spread a message of safety with a public awareness campaign on the side of a moving van