Customers

SPRINGFIELD, Va. – Market data company Relevate says it has created a new database to meet the needs of marketers who would like to reach motorcycle owners.

PICKERINGTON, Ohio -- The AMA Motorcycle Hall of Fame is opening its doors to the local community as well as motorcyclists this Saturday, May 11, with half-price

MONTEREY, Calif. - Among motorcycle retailers, Harley-Davidson dealers treat shoppers the best — although Suzuki dealers excel when it comes to following up

MILWAUKEE, Wis. - Harley-Davidson is celebrating its fifth annual Women Riders Month by asking fans around the world to tell stories of modern day independent wom

NEW YORK, N.Y. - Aprilia dealerships across the country are now offering test rides on the new 2013 Tuono V4 APRC and RSV4 R APRC ABS. In addition, the 2013 April

ATLANTA, Ga. - Dealer service provider Powersports Marketing has launched its Voice of Customer Excellence Award program to recognize dealers that have received t

MILWAUKEE, Wis. - Harley-Davidson’s marketing efforts toward women, young people and minorities seems to be paying off. In 2012, for the fifth straight year

EVERY ONCE IN A WHILE a business becomes such a familiar presence in a customer’s life that the store and all of its employees start to feel like family.

MANY dealership managers are familiar with customer relationship management, but too many focus on just customer management without much thought for the relations

WHAT DOES A motorcycle rider look like? Or an ATV enthusiast? Do they wear their hair a certain way? Do all men have mustaches? Do all women wear lots of dangling