Yamaha promotes ATV, SxS safety to agricultural communications students

Image: Yamaha

KENNESAW, GA – Yamaha Motor Corp. said it has donated $8,500 to a student communications organization in its effort to promote safe, responsible use of ATVs and SxS vehicles in agricultural settings. The recipient is the National Agricultural Communicators of Tomorrow (NACT).

The grant was made as part of Yamaha’s Outdoor Access Initiative (OAI). Specific NACT chapters receiving the funds operate at Oklahoma State University, University of Florida, University of Illinois at Urbana-Champaign, and Utah State University (shown).

“The reason we work with ag students year after year is to provide them with important information relating to the safe, responsible use of ATV and side-by-side vehicles they can carry with them throughout their professional communications careers,” said Steve Nessl, ATV & SxS group marketing manager.

Funds will help students attend the annual Ag Media Summit, the largest gathering of agricultural media professionals in the country. “The ACT members participating in this program have been given the chance by Yamaha to further develop skills they are learning in the classroom through a real-world project that they can be proud of,” said Emily Buck, Ph.D., national faculty adviser for NACT.

ACT has more than 420 members on over 20 college and university campuses.

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