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Noting that North America remains one of the company’s most important markets, accounting for 24% of total sales in 2024, KTM parent company PIERER Mobility AG, announced its preliminary results for the first half of 2025 under the restructuring and Bajaj bail-out.
Sonic Automotive made headlines heading into the 85th Sturgis Rally by opening the first-ever Harley-Davidson store in the city of Sturgis.
In addition to its region-wide Black Hills take-over and opening the first-ever Harley-Davidson dealership in downtown Sturgis, Sonic has also been moving forward with its powersports division.
Industry veteran Kevin “KJ” Johnston embarks on a new adventure within the Piaggio Group Americas operation, shifting from Northeast Regional Sales Manager to Director of Dealer Development.
Shifting Gears
Industry veteran Kevin “KJ” Johnston embarks on a new adventure within the Piaggio Group Americas operation, shifting from Northeast Regional Sales Manager to Director of Dealer Development.
Heads up! Self-described career powersports professional Christopher Colosimo has shifted from a Yamaha DSM position to take on an Inside Sales & Business Development role with Helmet House.
Who better for personnel posting news than HR? LeMans Corporation announces the appointment of Amy Stalker as VP of Human Resources
“We’re excited to officially welcome Keith Obermeyer as the National Sales Manager for Sherco United States.” says James Jordan, Owner & President of Sherco US.
SONIC REPORTS SOLID SECOND QUARTER In addition to its region-wide Black Hills take-over and opening the first-ever Harley-Davidson dealership in downtown Sturgis, Sonic has also been moving forward with its powersports division. Despite the financial headwinds, the group posted record revenues of $48.1 million, up 21% for Q1 2025. “In our Powersports Segment, we are encouraged by the early results of our investment in modernizing our inventory management and marketing processes, which we believe will help make this year's 85th Sturgis Motorcycle Rally our most successful rally yet,” claims Jeff Dyke, President of Sonic Automotive. Subscribe To #Dealernews To See The Full Story: https://dealernews.com/Home/post/sonic-reports-solid-second-quarter/
#DEALER NEWS: ALL FIVE SONIC HARLEY-DAVIDSON DEALERSHIPS READY TO RALLY Sonic Automotive made headlines heading into the 85th Sturgis Motorcycle Rally by opening the first-ever Harley-Davidson store in the city of Sturgis. Now all five Sonic Powersports-owned Harley-Davidson dealerships in Sturgis, Rapid City, Hill City, Deadwood and Wall are ready to welcome riders to the Black Hills. As the Black Hills prepare to welcome an expected 800,000 riders, Sonic Powersports is turning its entire regional Harley-Davidson footprint into a rally-long celebration, including launching a Founders Club. Subscribe To #Dealernews To See The Full Story: https://dealernews.com/Home/post/dealer-news-all-five-sonic-harley-davidson-dealerships-ready-to-rally-2/
STARK CONTINUES TO CHARGE! "Our main achievements in product development are well known, but this financial success is confirmation that our customers appreciate the hard work we put in every day behind the scenes,” claims Anton Wass, CEO of Stark Future. “We've rapidly established a cost competitive global value chain as well as built a cutting-edge, 20,000-square-meter factory for in-house battery and vehicle production." Subscribe To #Dealernews To See The Full Story: https://dealernews.com/Home/post/stark-continues-to-charge/
Suzuki is looking for someone who can communicate BrraaaPPP! according to the latest post from Motorcycle Industry Jobs. Click on the link and speak up!
#SHIFTINGGEARS AT THE PIAGGIO GROUP Industry veteran Kevin “KJ” Johnston embarks on a new adventure within the Piaggio Group Americas operation, shifting from Northeast Regional Sales Manager to Director of Dealer Development. With almost 20 years of powersports industry experience, KJ has an understanding of the dealers’ unique needs, combined skills and connections to get them what they need to be more successful. Subscribe To #Dealernews To See The Full Story: https://dealernews.com/Home/post/shifting-gears-at-the-piaggio-group/
Check out the new Motoplex Fairfield Piaggio Group flagship store:
In Case You Missed It
The American Motorcyclist Association’s charter spells out the association’s Rights. Riding. Racing. mission in order to promote the motorcycle lifestyle and protect the future of motorcycling.
Speaking of the AMA, it is almost time for the association’s annual vintage event: The Permco AMA Vintage Motorcycle Days presented by Turn 14 Distribution races into Mid Ohio Sports Car Course in Lexington, Ohio, on July 25-27.
As the title sponsor of AMA Motorcycle Hall of Fame Bike Show at VMD, Motorcycle Classics will be adding some real incentive to enter those classic motorcycles.
AIMExpo — North America’s powersports tradeshow — showcases the latest motorcycle, ATV, UTV and E-Power vehicles, parts, accessories and related business services… but you already knew that!
ICE industry icon Martino Bianchi has shifted to EV as Stark Future’s new Racing Partnership Manager.