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INDIAN UPRISING

CEO Mike Kennedy Says “Dealers First”

INDIAN WRECKING CREW

Races Into Daytona

INDIAN MAKES RESERVATIONS

New HQ Marks Next Chapter

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03/09/2026

“If you had asked me even on the grid, last week, two weeks ago, how I felt coming into the race, I just would have said I had zero chance,” said defending DAYTONA 200 Champ Josh Herrin.

Josh Herrin’s record-setting 4th consecutive DAYTONA 200 win was only half the history making weekend. Kayla Yaakov celebrated International Women’s Day by becoming the first female to make the podium at the DAYTONA 200.

With the 84th running of the Daytona 200 coinciding with Ducati’s 100th Anniversary, the brand from Borgo Panigale is stacking the deck in its favor.

03/05/2026

New math? By integrating D3O’s industry-leading, CE-certified armor into critical impact zones including shoulders, elbows, knees and hips, RST delivers enhanced shock absorption while maintaining the comfort and flexibility that riders demand in the latest riding apparel.

Speaking of Daytona, D3O will be the title sponsor of Tyler Scott’s D3O M4 ECSTAR Suzuki GSX-R750 at this year’s Daytona 200 for Team Hammer.

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Shifting Gears

03/05/2026

Promoting from within, National Powersport Auctions names Mark Piccolo as General Operations Manager of its Philadelphia facility

Welcome to the Wild West! Old hand Carson Smith is the Western Regional Sales Manager – Owned Brands for Turn 14 Powersports.

Former VP of sales for both CFMoto and later Segway, Derek Jordahl is on the move.

02/26/2026

After a career that spanned 16 years at Arctic Cat (and 2 subsequent years with Textron), industry veteran Michael Morris is back in the saddle.

After her most recent stint with Segway, Caitlyn Williams has made the segue to the aftermarket side, signing on as Central Regional Sales Manager – Owned Brands for Turn 14 Powersports.

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HERRIN MAKES HISTORY "If you had asked me even on the grid, last week, two weeks ago, how I felt coming into the race, I just would have said I had zero chance," said defending DAYTONA 200 Champ Josh Herrin. Instead of zero chance, he made history at the 84th running of the historic event. Herrin became the only rider with four consecutive wins. He also tied legends Scott Russell and Miguel Duhamel for the most DAYTONA 200 victories with each of the three riders winning the “Great American Motorcycle Race” five times. Subscribe To #Dealernews To See The Full Story: http://dealernews.com/Home/post/herrin-makes-history/

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HISTORY MADE AT DAYTONA 200 AGAIN Josh Herrin's record-setting 4th consecutive DAYTONA 200 win was only half the history making weekend. Kayla Yaakov celebrated International Women's Day by becoming the first female to make the podium at the DAYTONA 200. Just 19, Yaakov battled with fourth-place finisher Warhorse HSBK Ducati rider Darryn Binder late in the race and made the pass to put herself on the podium. Subscribe To #Dealernews To See The Full Story: https://dealernews.com/Home/post/history-made-at-daytona-200-again/

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LIVEWIRE SHOCKS MAMA TRIED SHOW! Mama Tried was founded with the intention to have a bike show with some soul! “Not bolting some bags and mirrors on it and calling it a ‘show’ bike,” is how co-founder Warren Heir, Jr. remembers it. The “social experiment with motorcycles as the glue to hold it together” has evolved into a global phenomenon over the years as an indoor invitational showcasing honest, homebuilt and unusual bikes. “Unusual” being the operative term for the February event. “We are an event company, but really we're an event organization that puts on parties,” notes co-founder Scott Johnson. This year LiveWire crashed the party with a couple unusual customs. Subscribe To #Dealernews To See The Full Story: https://dealernews.com/Home/post/livewire-shocks-mama-tried-show/

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Perfect way to celebrate #internationalwomensday courtesy of MotoAmerica

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#sundayfunnies with 2OG Racing and Answer Racing USA:

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Spoiler alert from the Daytona 200

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SHIFTING GEARS AT NPA Promoting from within, National Powersport Auctions names Mark Piccolo as General Operations Manager of its Philadelphia facility. With eight years at NPA, Piccolo has advanced through the Operations department, earning a reputation for hands-on leadership, operational excellence and team development as his passion has shaped his professional trajectory. Piccolo’s passion for powersports began early, sparked by the unmistakable sound of a 2-stroke dirtbike and he was riding long before he could drive, building a lifelong connection to the industry that continues to shape his career today. Subscribe To #Dealernews To See The Full Story: https://dealernews.com/Home/post/shifting-gears-at-npa-2/

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In Case You Missed It

02/06/2026

Racing into the 2026 season, Western Power Sports announces a strategic partnership with RFX.

Bridgestone rolled out its APEX Dealer program at AIMExpo.

Throttle Society, born from the heritage of Schiets Motorsports and Fox Cycle Works, is the Midwest’s premier powersports destination.

Big wins are hard to come by these days, but Ekho recently partnered with EuroCycle in a real game-changer!

Dealers in the Pacific Northwest may recognize National Powersport Auctions’ new Territory Sales Manager Randy Mullinix.

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