THE MOD SQUAD TAKES OVER
Expansion Through Consolidation
TOP 100 DEALERSHIP SOLD
Veracka Buys Bayside
WHERE POWERSPORTS MEETS THE AFTERMARKET
SEMA Invites Dealers To The Show
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News
Shakespeare said “all the world’s a stage and all the men and women merely players; They have their exits and their entrances…” Certainly the motorcycle worlds’ biggest stage was deep in the heart of Texas as MotoGP took over Circuit of The Americas this past weekend and it was a passion play of epic proportions.
Tariffs, fuel prices, land closures, pick your pain point, here is your chance to discuss the issues directly with your elected officials.
Billed as “A first-of-its-kind Grand Prix and Superbike-style motorcycle racing series” World Moto Clash is set to pay-out the highest single-race first-place prize of $1,000,000!
Due to the rising interest in Indian motorcycles, HardDrive American V-Twin Products has created a product specific catalog for the new Indian.
Charles in charge — this is no TV sitcom but serious business as HISUN Motors USA has announced that Charles Kim has assumed the additional role of Chief Marketing Officer, effective March 10, 2026.
Shifting Gears
Charles in charge — this is no TV sitcom but serious business as HISUN Motors USA has announced that Charles Kim has assumed the additional role of Chief Marketing Officer, effective March 10, 2026.
Promoting from within: industry veteran Zegin Braun steps up as Vice President of Sales for HISUN Motors USA.
KYMCO is putting a team of pros into the game just in time for March Madness. “I’m encouraged on many levels by the number of high caliber candidates that want to join in the rebuilding of KYMCO in the USA,” says returning powersports leader Joe Wofford who has re-signed with the team as Senior Vice President.
Promoting from within: “I’m happy to share that I’ve been promoted to Senior Marketing Manager at Indian Motorcycle Company,” shares Nick Sudheimer on LinkedIn.
Crescit Eundo — which is Latin for “It Grows as It Goes” — is the state motto for New Mexico. It is also the perfect description for Austin Ginn and his new role with Parts Unlimited.
SAVE THE DATE! FLY-IN REGISTRATION DUE IN APRIL Tariffs, fuel prices, land closures, pick your pain point, here is your chance to discuss the issues directly with your elected officials. The Motorcycle Industry Council is inviting the powersports industry to participate in the 2026 Powersports Capitol Hill Fly-In on May 18–19 in Washington, D.C. The event includes policy briefings, coordinated meetings with congressional offices and opportunities to engage with policymakers. Subscribe To #Dealernews To See The Full Story: https://dealernews.com/Home/post/save-the-date-fly-in-registration-due-in-april/
APRIL FOOLS? Shakespeare said “all the world’s a stage and all the men and women merely players; They have their exits and their entrances…" Certainly the motorcycle worlds’ biggest stage was deep in the heart of Texas as MotoGP took over Circuit of The Americas this past weekend and it was a passion play of epic proportions. It is April Fool’s Day, not Saint Crispin’s Day and I am certainly no Bill Shakespeare, but motorcycles were on the world stage between MotoGP, Supercross in the “Motor City” of Detroit and the announcement that SEMA Association is inviting powersports dealers to the largest aftermarket trade show in the world. Subscribe To #Dealernews To See The Full Story: https://dealernews.com/Home/post/april-fools/
And the new product innovations keep on coming, courtesy of Parts Canada and Parts Unlimited:
Just in time for March Madness, Sedona Tire & Wheel has rolled out a new starting 5 ATV/UTV wheels. This dream team marks Sedona’s most significant wheel launch in more than six years and brings new innovation, expanded fitment options and bold styling to the off‑road market. Time for a full court press! “As a true partner to our dealer network, we are always asking how our brands can improve and deliver fresh products that attract new business,” says head coach Trey Turner, VP of Sales of Western Power Sports. “As a result of those efforts, we are pleased to share our new wheels and tires from Sedona. They bring improved performance with bold, fresh designs that customers are already taking advantage of.” Subscribe To #Dealernews To See The Full Story: https://dealernews.com/Home/post/product-news-sedona-rolls-out-starting-5/
In Case You Missed It
The exodus from the Golden State continues as word comes from Japan that Yamaha Motor Co., Ltd. is leaving its Cypress campus after 50 years.
Southside & Hampton Roads Merge March 1
From RK Excel — It is with profound sadness that we announce the passing of industry icon Frank Tatsuo Miyake.
“The Daytona 200 has always been one of the most prestigious motorcycle races in the world, and with the increase in purse to $250,000 the importance of the race just took another step forward,” explains MotoAmerica President Wayne Rainey.
Confirming its position as a standalone company, Indian Motorcycle announced the signing of a seven-year lease for its new global headquarters at Golden Valley Building II in Golden Valley, Minnesota.
