ONE INDUSTRY. ONE PURPOSE. ENDLESS POTENTIAL.
Bob Althoff Addresses The Industry
DEALER NEWS
RideNow Reports, Sonic Accelerates, PBS Dials In Bourbon Barrel Harley
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Godspeed Ray Blank
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National Powersport Auctions (NPA) CEO Jim Woodruff and Vice President of Dealer Services Mike Murray will join dealers and industry professionals at the National Powersports Dealer Association (NPDA) DealerConnect networking event taking place September 20–21, 2026, at the Hilton Columbus Downtown in Columbus, Ohio.
Bolts out of the blue are forecast for this weekend. After a stormy opening round of the SMX playoffs, the folks at FLY Racing decided it was time for a little lightning of their own.
In addition to getting in on the ground floor of the Powersports Pavilion, the new South Hall upper level will highlight the tools of the trades.
Speaking of tool time, Tim Taylor needed one of these! BILDTRAK is a modular cube 12⅛” W × 12⅛” D × 13⅛” H built around a rugged, impact-resistant polypropylene shell featuring reusable, wipe-clean self-healing foam panels.
Industry stalwart Anders Pigorsch is Herohub’s newest Performance Coach. He adds more than 20 years of Harley-Davidson and metric dealership experience, as well as action sports and outdoor retail leadership roles.
Shifting Gears
Industry stalwart Anders Pigorsch is Herohub’s newest Performance Coach. He adds more than 20 years of Harley-Davidson and metric dealership experience, as well as action sports and outdoor retail leadership roles.
Industry stalwart Primo Marotto is back in the saddle again with Wild Ass Seat Cushions. Marotto joins the company to assist with sales, dealer development, product training and industry relations.
With 2 Old Guys Racing/Dealernews columnist Bill Little going down, Beta USA has officially signed Shane McElrath to a two-year contract to campaign the Factory Beta RX 450F in the highly competitive 450SX division.
Extra! Extra! Read all about it. Veteran moto journalist joins the Motorcycle Industry Council. With the hiring of Greg Drevenstedt as Media Relations and Communications Specialist, MIC has added nearly two decades of motorcycle industry media experience to its Communications team.
Slingshotting from Polaris to Red Wing boots? “I’m happy to share that I’m starting a new position as Vice President Wholesale & Direct to Consumer at Red Wing Shoe Co.” says Joel Harmon.
BUILD IT AND THEY WILL COME… BILDTRAK is a modular cube 12⅛" W × 12⅛" D × 13⅛" H built around a rugged, impact-resistant polypropylene shell featuring reusable, wipe-clean self-healing foam panels. Mechanics draw bolt patterns directly onto the writable surface, press fasteners into the foam in the exact order and position they came from, and write assembly notes next to the hardware so there’s no confusion when it’s time to reassemble. Subscribe To #Dealernews To See The Full Story: https://dealernews.com/Home/post/build-it-and-they-will-come/
TOOL TIME SET FOR SEMA In addition to getting in on the ground floor of the Powersports Pavilion, the new South Hall upper level will highlight the tools of the trades. From hand tools and power tools to diagnostic equipment, shop systems, lifts, fabrication tools, and specialty service equipment, the section will highlight innovations designed to improve efficiency, safety, and accuracy in every shop. Subscribe To #Dealernews To See The Full Story: https://dealernews.com/Home/post/tool-time-set-for-sema/
Bolts out of the blue are forecasted for this weekend. After a stormy opening round of the SuperMotocross playoffs, the folks at FLY Racing Global decided it was time for a little lightning of their own. The aptly named “Bolt” — a bolt of lightning is defined as a flash of bright light in the sky during a storm" — is the latest Limited-Edition release to drop. #SMX #FLYRacing #FLYRacingGlobal #MX27 #LE #EVO #Bolt Subscribe To #Dealernews To See The Full Story: https://dealernews.com/Home/post/lightning-strikes-smx/
In Case You Missed It
From a Senna Edition Sea-Doo, 5th Anniversary updates to the Switch pontoon platform and an all-new Spark X, Club BRP in Orlando this week saw Can-Am cast a wider net in its marine, off-road, motorcycle and 3-Wheel vehicle markets.
Club BRP saw the launch of a partnership between Sea-Doo and Senna Brand with the debut of the RXP-X Senna 350 flagship model.
With 50+ active storefronts spread across the nation, RideNow is a good litmus for the state of dealership health.
Axtion Factory is ready to get young rippers racing back to school in style with the launch of its youth apparel brand to powersports retailers nationwide.
Heads up! Chris Martinez has been promoted to managing director for ScorpionEXO.
