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INDIAN UPRISING

CEO Mike Kennedy Says “Dealers First”

INDIAN WRECKING CREW

Races Into Daytona

INDIAN MAKES RESERVATIONS

New HQ Marks Next Chapter

News

03/04/2026

Daytona Supercross has already knocked the teeth out of the competitors, but the Flat Track guys are just getting their season started!

Southside Harley-Davidson and Hampton Roads Harley merged to become Bayside Harley-Davidson.

Mama Tried was founded with the intention to have a bike show with some soul! “Not bolting some bags and mirrors on it and calling it a ‘show’ bike,” is how co-founder Warren Heir, Jr. remembers it.

Welcome to the Wild West! Old hand Carson Smith is the Western Regional Sales Manager – Owned Brands for Turn 14 Powersports.

The exodus from the Golden State continues as word comes from Japan that Yamaha Motor Co., Ltd. is leaving its Cypress campus after 50 years.

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Shifting Gears

03/04/2026

Welcome to the Wild West! Old hand Carson Smith is the Western Regional Sales Manager – Owned Brands for Turn 14 Powersports.

Former VP of sales for both CFMoto and later Segway, Derek Jordahl is on the move.

02/26/2026

After a career that spanned 16 years at Arctic Cat (and 2 subsequent years with Textron), industry veteran Michael Morris is back in the saddle.

After her most recent stint with Segway, Caitlyn Williams has made the segue to the aftermarket side, signing on as Central Regional Sales Manager – Owned Brands for Turn 14 Powersports.

Straight from meeting with Artie Starrs at Motor Bike Europe and covering the Olympics in Milan, digital community builder @thatgirl_gogo is back in the saddle and ready to roar into Daytona for Bike Week.

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Sign of the times at Key City Harley-Davidson Motorcycles

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Throttle Society origin story in the new issue:

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"The Daytona 200 has always been one of the most prestigious motorcycle races in the world, and with the increase in purse to $250,000 the importance of the race just took another step forward,” explains MotoAmerica President Wayne Rainey. “This year our fans will see some of the best racers and teams in the world battling for the $50,000 winner’s check with the additional incentive of earning valuable MotoAmerica championship points. We’re looking forward to an incredible weekend of racing, March 5-7.” Subscribe To #Dealernews To See The Full Story: https://dealernews.com/Home/post/the-great-american-motorcycle-race-is-worth-double-the-money/

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Harley-Davidson of Waco to become Armadillo Harley-Davidson

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The "new" Indian Motorcycle company races into Daytona... and dealerships: https://dealernews.com/Home/post/issue/march-2026/

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New Indian Motorcycle CEO Mike Kennedy says "Dealers First" is the path forward. See the whole story in the March issue: https://dealernews.com/Home/post/issue/march-2026/

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In Case You Missed It

01/30/2026

That’s a wrap from the second Honda National Technician Contest.

They say everything is bigger in Texas, especially the new facilities for KAYO USA!

01/30/2026

Embattled Dainese S.p.A. announced it had received antitrust approval from the European Commission, and the HPS Investment Partners (“HPS”) and Arcmont Asset Management (“Arcmont”) bail-out can proceed.

Mason Simmons has signed on as Social Media Content Creator for Turn 14 Powersports, bringing real-world riding experience to the growing digital marketing team.

The word from the 35th year running of the Mecum Las Vegas motorcycle auction has been JACKPOT!

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