HARLEY HAPPENINGS
Is The Clock Ticking On The Motor Company?
POINT
H Partners Vacates The Board
COUNTERPOINT
Harley Refutes Disingenuous Claims
CONTEXT
Harley’s Quarterly Numbers Reveal The Truth
GODSPEED!
Vale Rich Teerlink
News By Category
News
Hard to believe that a courageous band of dealers have been able to change the course of history, but May marks 4-years of The National Powersports Dealer Association (NPDA) unwavering commitment to empowering powersports dealers and advancing the industry.
As a leader in the distribution of performance parts, gear and accessories, Turn 14 seeks to help dealers apex the turns and keep them on track.
The V-Twin industry leaders at S&S Cycle continue to make major moves on the personnel front as they rumble right past the tariff issues facing many powersports companies.
BRP published its financial results for the first quarter of 2026, and to no surprise, the numbers were flat.
After 22 years as President and CEO, José Boisjoli will be retiring and stepping down from his role as Chair of BRP’s Board by the end of the fiscal year.
Shifting Gears
The V-Twin industry leaders at S&S Cycle continue to make major moves on the personnel front as they rumble right past the tariff issues facing many powersports companies.
Extra, extra, read all about it! Lifelong motorcyclist, MSF-certified RiderCoach and former reporter, Andria Yu is the new Vice President of Communications for the Motorcycle Industry Council, Motorcycle Safety Foundation, Recreational Off-Highway Vehicle Association and Specialty Vehicle Institute of America.
Dealer News: As Lucky Peach Harley-Davidson continues to shift gears from its Thunder Tower West roots, the new management team is making its mark.
After running his own repair and performance shop, industry veteran Justin Bramstedt is back at his alma mater S&S Cycle as Senior Manager of Warranty & Benchmarking.
Industry icon Jean Turner joins the Dirt Bike crew. Life sure has a funny way of bringing things full circle when you least expect it.
BETTER TOGETHER! NPDA CELEBRATES FOUR YEARS OF ADVOCACY! Hard to believe that a courageous band of dealers have been able to change the course of history, but May marks 4-years of The National Powersports Dealer Association (NPDA) unwavering commitment to empowering powersports dealers and advancing the industry. Since its founding by a visionary group of dealer principals back in 2021, NPDA has become the unified voice for dealers nationwide, working tirelessly to support their success, sustainability and influence. https://dealernews.com/Home/post/better-together-npda-celebrates-four-years-of-advocacy/Read moreRead less
Honda Hits 500 Million Milestone Not even in his wildest dreams would Mr. Honda have envisioned 500 million motorcycles being produced when the Dream D-Type — the first major motorcycle model for Honda Motorcycles & ATVs — rolled off the line in 1949. However he did believe in dreaming big. “We only have one future, and it will be made of our dreams, if we have the courage to challenge convention.” –Soichiro Honda https://dealernews.com/Home/post/the-power-of-dreams-2/Read moreRead less
BRP BOSS BOISJOLI BOUNCES After 22 years as President and CEO, José Boisjoli will be retiring and stepping down from his role as Chair of BRP’s Board by the end of the fiscal year. During his tenure, Boisjoli led BRP’s transition from a Bombardier spin-off to a publicly traded, global leader in powersports. . “Leading BRP has never been a job: it’s been a work of passion and a true honor,” said José Boisjoli, President and CEO. “During my 36-year career at BRP, I have had the privilege to shape its DNA alongside brilliant minds and talented people who have relentlessly pushed the limits of innovation to offer the best experiences to our riding communities. Reflecting on my journey, I am proud that we have proven ourselves capable of changing the name of the game within the powersports industry and built a strong organization that is well positioned for the long-term. I am grateful for everyone who contributed to BRP’s success.” Back in 2003, Boisjoli, who was then President of the Snowmobile & Watercraft division of Bombardier, became President and CEO of BRP the day it became a standalone company. Boisjoli laid out his vision for the making of BRP, including diversified its product portfolio, focus on dealer and distributor network and expanding the manufacturing footprint. His plan worked, propelling growth and more than tripling BRP’s revenue. With seven product lines covering all 4 seasons, BRP’s market share increased threefold over the past two decades. Today, one out of every three powersports products sold worldwide carries the BRP logo. “He has led with purpose and vision, implementing impactful strategies that have resulted in strong value creation and significant returns for shareholders,” said Barbara Samardzich, Lead Director of BRP’s Board of Directors. “José has surrounded himself with a seasoned executive team and, together, they will continue driving the business plan and facilitate a smooth transition to a new CEO, when the time comes.”Read moreRead less
BRP BY THE NUMBERS BRP published its financial results for the first quarter of 2025, and to no surprise, the numbers were flat. “The first quarter of Fiscal 2026 was marked by continued softer consumer demand exacerbated by the uncertainty surrounding changes to global tariffs and trade regulations,” BRP announced on May 29.” As the Company continued to focus on reducing network inventory levels on Seasonal Products and managed industry slowdown on Year-Round Products, the volume of shipments and revenues decreased compared to last year. “We delivered a sound first-quarter performance despite the current context, with results in line with expectations,” explains outbound President/CEO José Boisjoli. “Driven by a solid end-of-season in Snowmobile, we slightly outperformed the North American powersports industry with retail sales holding steady compared to Q1 last year,” he said. Revenues decreased by $153.0 million, or 7.7%, to $1,846.9 million for the three-month period ended April 30, 2025, compared to $1,999.9 million for the corresponding period ended April 30, 2024. “Looking ahead, given the uncertainty, we are still refraining from making financial projections at this time. In the short-term, although demand remains soft due to a challenging macro environment, our strong product portfolio and leaner inventory levels position us favorably for a rebound,” claims Boisjoli, who said he is staying onboard with BRP for the fiscal year. “Over the longer term, our decision to double down on our core powersports activities, combined with our team’s ingenuity and our commitment to pushing technology and innovation, provide the foundations for sustained leadership.”Read moreRead less
BRIDGESTONE ROLLS OUT SPIFFY NEW PROGRAM Bridgestone Motorcycle USA has rolled out a new dealer SPIFF (sales performance incentive funds) program through its recently enhanced training platform. The formula is simple: 1) Complete training 2) Sell tires 3) Earn rewards! Dealership sales personnel can level-up with online product training and earn cash rewards for qualifying tire sales—all in one streamlined system. https://dealernews.com/Home/post/bridgestone-rolls-out-spiffy-new-program/Read moreRead less
#ShiftingGears Dealer News: As Lucky Peach Harley-Davidson continues to shift gears from its Thunder Tower West Harley-Davidson roots, the new management team is making its mark. New ownership and a new cast of characters are ready to take the venerated dealership to the next level. "We are proud to introduce Steve Mascorro—the General Manager of Lucky Peach Harley-Davidson! Originally from the desert heat of Arizona, Steve made his way to Cincinnati and climbed the ranks at CinCity H-D with grit, hustle and heart. Now he’s bringing that same energy (and maybe a little Midwest charm) down to Georgia!" https://dealernews.com/Home/post/shifting-gears-42/Read moreRead less
In Case You Missed It
Noting that dealers need an “edge” to stay competitive in todays, the National Powersports Dealer Association (NPDA) has launched its EDGE educational platform, allowing dealership owners and staff to capitalize on educational opportunities.
A crowning achievement from Evolution Electric Vehicles!
ATTN: DFW Dealers! May Day celebrations are going down in your neck of the woods. The 2nd Annual Bikes & BBQ at Turn 14 Powersports is back tomorrow, Thursday, May 1st, from 5–8 PM in Keller, TX.
Changing of the guard for landmark Georgia dealership as Thunder Tower West gets new ownership.
