Meet the Team

Founder and President

Bob is the Dealer Principal and self-proclaimed "World's Luckiest Man" at A.D. Farrow Co. Harley-Davidson, a group of three dealerships in Columbus, OH.


Bob, along with his wife, Valerie, acquired A.D. Farrow in 2003. Under Bob's leadership, A.D. Farrow expanded from its single, historic downtown store to three thriving dealerships in the greater Columbus area, and won Top 100 Dealer honors for 11 years.


Bob has been riding motorcycles for more than 50 years. An avid industry historian, Bob acquired the Heroes of Harley-Davidson exhibit from the American Motorcyclist Association, and maintains the valuable Motor Co. archive on the A.D. Farrow website. 


Bob is the 2013 recipient of the Don J. Brown Lifetime Achievement Award, recognizing his lifelong dedication to the business, lifestyle, community and sport. 


Contact Bob at


Founder and Chairman

Stan Simpson is an American Motorcyclist Association Hall of Fame honoree and past association chairman. In addition to being lifelong enthusiast and industry visionary, Stan also is a retailer: He owns JRJ Enterprises Inc., which offers off-road and adventure motorcycle parts, and service and modifications in Cibolo, TX. He also is principal of TekZone LLC, specialists in engineered steel products for industrial forklifts and the materials handling industry.


He previously served as principal owner and chief operating officer of Simpson Racing.



Stan is an avid street and off-road rider, and vintage motorcycle collector. He directs and assists various off-road riding events, including the Colorado 600, and is an advocate for riders' rights and land access.


Contact Stan at









DN 2.0 LLC founder and equity partner Scott Johnson is a longtime associate of Bob Althoff, and brings a wealth of media expertise to the management team.


He is CEO of University Nutrition in Columbus, OH, and for the last three decades has served as president of Basic Brands/Basic Media Group, a custom publisher and marketing agency with operations in Ohio and California.












Mary directs the editorial content on and the DealerNEWS ALERT enewsletters, working with the owners and Dealers to develop news reports, research and analysis to satisfy the needs of the powersports retail community. Mary was publishing director, editorial director and associate publisher of Dealernews from 2001 to mid-2015. She also managed the Top 100 Dealer competition and served as conference director for Dealer Expo.


Her career as an award-winning journalist, writer and editor spans three decades and four industries. Mary serves on the national board of the American Society of Business Publication Editors and is president of ASBPE's large Chicago chapter; in 2017, she was named one of the Top Women in Media by Folio: magazine.


Contact Mary at