Management

  • KTM’s bicycle business launches program for powersports Dealers

    Tuesday, July 25, 2017 | Mary Green

    WESTLAKE VILLAGE, CA – KTM and Husqvarna powersports Dealers are eligible to sell KTM bicycles under a new National Powersports Program launched by KTM Bike Industries North America.

    “We are breaking new ground by offering KTM Motorsports Dealers a program that will bring to their showroom a new type of custom demographics, and [will create] a new revenue source,” said Mike Shell, national powersports manager, in an email to Dealernews.

    KTM Bike Industries cites a Transworld quote that “70 percent of dirtbike riders own a mountain bike,” and says that this new revenue stream targets 40 million potential North American cyclists. These potential buyers, according to the company, are:

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