Marketing

CORTLAND, N.Y. – This town in central New York received a big boost in summer tourism in 2009, when the New York Jets moved their training camp here. Since then, the NFL team has been utilizing UTVs from CNY Power Sports during their pre-season prep.

For 2014, Jets management and grounds staff rented 38 Kawasaki Mules to get them around their temporary home on the State University of New York (SUNY) Cortland campus.

For CNY Power Sports, the marketing opportunity is as important as the revenue.

If you’ve ever looked for some merchandising or display help, you’ve most likely stumbled upon the names of retail gurus Jim Rasmus and Jennifer Robison. Below, Rasmus, of Retail Design Associates and Robison, Tucker Rocky’s national retail specialist, wax poetic on fixtures, challenges and going green.