Tuesday, February 14, 2017 | Dave Kopf
NO ONE LIKES to see a tsunami of spam messages in their inboxes. Back in 2003, spam got to be such a problem that the federal government passed the Controlling the Assault of Non-Solicited Pornography and Marketing (CAN SPAM) Act. CAN SPAM, as a result, is set of laws that govern how businesses send their marketing emails.
Businesses large and small must comply with CAN SPAM – including your dealership. That said, you shouldn’t think of CAN SPAM as some kind of hassle or unnecessary set of capricious laws invented to bog down your business. If anything, they outline a set of solid business practices that will help you reinforce your dealership’s reputation for good service and for being a reliable, responsible member of the local community, as opposed to a shady operation. Bottom line? You want your email marketing efforts to conform to CAN SPAM.
If the positive aspects of CAN SPAM aren’t clear enough, know that there are fines attached to CAN SPAM violations. The Federal Trade Commission, which administers CAN SPAM, can fine each separate email that violates the law up to $16,000 — and that can add up very quickly.