CUSTOMERS AREN’T UNIFORM. The people coming to your dealership for rides, parts, accessories, gear and service represent a diverse group of people who possess a wide variety of ages, incomes, interests, preferences and needs.
Does your marketing reflect that?
For generations, businesses advertised in a scatter-shot fashion, running advertising across a variety of broad-reach media such as print, radio and television, and using advertising appeals and messaging that were equally broad. Expensive direct mail efforts were about as targeted as marketing could get.
Enter online marketing. Regardless of the online venue — advertising, social media, email — you can precisely pinpoint customers and give them the most relevant marketing messages. This lets you distribute emails with subject lines and pre-headers that appeal to specific customer groups. This lets you target your online advertising to specific groups. This helps you create promotions and campaigns to are highly specific to niches within your customers base.