Marketing

  • Martin Moto’s Modern Classics: No silos, no sales; just bikes and the people who love them

    Thursday, March 9, 2017 | Mary Green

    BOYERSTOWN, PA – The 2017 Modern Classics Motorcycle Show at Martin Motoattracted an estimated 1,300 attendees over two days, when the dealership conducted its annual ritual of converting its showroom into a regional bike show.

     

    At Modern Classics, business takes a back seat to pure enthusiasm. It is a come-one, come-all event where attendees and bike show exhibitors leave their affiliations at the door for the chance to see a few rarities (including, this year, a Munch 1200 TTS Mammoth, pictured here with painter Makoto Endo), have conversations about all things motorcycle, and celebrate rider styles and experiences. Two of the bike show entrants this year, for example, were from competing dealerships.

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