Marketing

  • Online Marketing: Fundamentals, expectations, and using the tools

    Thursday, February 9, 2017 | Mary Green

    IF YOU’RE running a powersports retail business, you’re a success-oriented individual. You might have started in the business because you love to ride or wrench, but at the end of the day, you want to see your business grow and flourish.

    Online marketing, properly executed, is a powerful weapon you can use to make that happen. But if you’re not careful, you can fall into any number of traps – over-aggressive expectations, failure to understand your customer base and prospect markets, and focusing on delivery instead of creating a valuable marketing message (hint: content is king) are just three of them. These traps cost you time and money.

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  • Online Marketing: Content is king. Here’s how to get started

    Thursday, February 9, 2017 | Dave Kopf

    IN TODAY’S ONLINE MARKETING environment, if you’re not providing content, you’re failing to reach your audience in a way that will resonate with them and affirm your relationship with those customers. And if you have close competition that wields social media in savvy fashion, you’re likely to be slipping behind those competitions — and the gap is widening. It’s time to close that gap and slip past to take the lead.

    Content marketing is not a new concept. In fact, it predates social media and even online marketing. In basic terms, content marketing means providing your target market with marketing communications messages that provide them with value. If you’ve sent out an informational flyer that did more than just “sell” to your market, you’re a content marketer.

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