Thursday, February 9, 2017 | Dave Kopf
IN TODAY’S ONLINE MARKETING environment, if you’re not providing content, you’re failing to reach your audience in a way that will resonate with them and affirm your relationship with those customers. And if you have close competition that wields social media in savvy fashion, you’re likely to be slipping behind those competitions — and the gap is widening. It’s time to close that gap and slip past to take the lead.
Content marketing is not a new concept. In fact, it predates social media and even online marketing. In basic terms, content marketing means providing your target market with marketing communications messages that provide them with value. If you’ve sent out an informational flyer that did more than just “sell” to your market, you’re a content marketer.
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