Marketing

  • Online Marketing: Manage your expectations, and improve performance

    Thursday, February 9, 2017 | Dave Kopf

    ENTREPRENEURS, especially powersports Dealers, are success-oriented individuals. You might have started a powersports business because you love to ride or wrench, but at the end of the day, you want to see your business grow and flourish.

    Online marketing can look like “the secret weapon” that will make that happen. But if you’re not careful, you can fall into a trap, and that trap is called Over-Aggressive Expectations.

    We all read the success stories about small business professionals who create online businesses that grow faster than kudzu, thanks to brilliant online marketing. But it’s important to remember that for everything that goes viral, there are far more efforts that grow to fruition over time. As the saying goes, Rome wasn’t built in a day, and that’s particularly true for online marketing. Chances are, as a Dealer, you will constantly work to build your email marketing lists and your social media followings, and you will be working regularly to identify new online advertising venues.

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