• How to turn ‘showrooming’ shoppers into ‘webrooming’ customers

    Monday, November 30, 2015 | Dealernews Archives

    “Do you have this in a medium?” they usually ask.

    “Sure!” you reply. “Going riding today?”

    “No — I just want to see if a medium fits my head.”

    And there it is. These types of buyers have no intention of making a purchase at your dealership that day, or any other day. They’re simply using your stock to check the fit, finish and quality so they can go home and order from an online site with some goofy name like Bart’s Bargain Bikes.


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