The newest data from three of the MIC's most important ongoing research projects is now available for MIC members.
MIC Symposium Is Tomorrow!
Attendees of the world’s leading automotive trade show were treated to their very first experience riding a motorcycle through the Ride With Us Moto Intro program.
Motorcycle Industry Council’s Aftermarket Committee hosted the industry leaders and brought in some serious horsepower to collaborate with powersports peers.
Train For Trails
This is Andre LaPlante. As some, or most of you know, my father Gary passed away last Sunday August 28th.
New unit scooter sales surged 16.2% in the first half of 2022 as high gas prices and unclogging of the supply chain, notes Motorcycle Industry Council CEO Erik Pritchard.
Dual Purpose sales are up — and trending better than ever before — according to Motorcycle Industry Council data.
And Now A Word From Your Motorcycle Industry Council...
Inspiring more people to ride more is paramount for our industry.