Polaris responds to the COVID-19 pandemic with more support for its dealers.
Rapid City Journal on Polaris pulling plug on Indian Motorcycle paint plant in Spearfish, South Dakota
Polaris makes several changes to its senior leadership team.
The motorcycle industry has EICMA, the car guys get SEMA as their big aftermarket events however the lines began blurring last year when SEMA began recognizing UTVs.
Polaris has deployed new RANGER 1000 vehicles to support the veteran-led disaster response organization to aid their relief efforts following Cat 5 Hurricane Dorian’s hit on the Bahamas.
Not quite as mysterious as Area 51, Polaris has launched its first multi-brand distribution center hidden in the Nevada desert.
Polaris has articulated the company’s corporate brand in a way that supports its vision, defines its pioneering spirit, sets it in the marketplace and expresses the value offered through its expansive products and services.