Latest News

POLARIS PANDEMIC RESPONSE

3/25/2020 | Dealernews

Polaris responds to the COVID-19 pandemic with more support for its dealers.

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Polaris Closes Indian Motorcycle Paint Plant In Spearfish

2/4/2020 | Dealernews

Rapid City Journal on Polaris pulling plug on Indian Motorcycle paint plant in Spearfish, South Dakota

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Polaris shifting gears

12/7/2019 | Dealernews

Polaris makes several changes to its senior leadership team.

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RZR PRO XP NAMED POWERSPORTS VEHICLE OF THE YEAR

11/5/2019 | Dealernews

The motorcycle industry has EICMA, the car guys get SEMA as their big aftermarket events however the lines began blurring last year when SEMA began recognizing UTVs.

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TEAM RUBICON DEPLOYS RANGERS IN THE WAKE OF HURRICANE DORIAN

9/18/2019 | Dealernews

Polaris has deployed new RANGER 1000 vehicles to support the veteran-led disaster response organization to aid their relief efforts following Cat 5 Hurricane Dorian’s hit on the Bahamas.

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POLARIS EXPANDS INTO NEVADA

9/4/2019 | Dealernews

Not quite as mysterious as Area 51, Polaris has launched its first multi-brand distribution center hidden in the Nevada desert.

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Polaris - Think Outside

7/30/2019 | Dealernews

Polaris has articulated the company’s corporate brand in a way that supports its vision, defines its pioneering spirit, sets it in the marketplace and expresses the value offered through its expansive products and services.

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