Latest News

Motorcycle Industry Council Members Elect New Directors

Motorcycle Industry Council members elected two new directors for the organization’s board, and re-elected secretary/treasurer Jim Woodruff for another two-year term.

2020 MIC Board Directors Robin Hartfiel, Rod Lopusnak, and Jim Woodruff

CRACKING THE CULTURE CODE

The Motorcycle Industry Council invited all stakeholders in our industry’s future to attend a special “Ridership Session”.

MIC NEWS RELEASE

Erik Pritchard New Chief Executive Officer and President of Powersports Trade and Safety Associations.

Dodging A Bullet

The motorcycle industry dodged a bullet as proposed tariffs of up to 100% on motorcycles, parts and accessories coming in from European Union countries have been staved off.

MIC’s Gas Tank Competition At AIMExpo Presented by Nationwide

Thursday, September 26 at 11:30 a.m. in the Media Hub 

Gas Tank Awards To Be Presented At AIMExpo

It all comes down to Columbus as the five "Gas Tank" finalists will present their business plans to industry leaders, media and influencers at AIMExpo. 

Motorcycle Industry Council New Rider Initiative To Launch At AIMExpo

The  Motorcycle Industry Council is launching a far reaching ridership initiative to bring more people to the world of motorcycling.

SUCCESSION PLAN FOR MIC/MSF/SVIA/ROHVA

MIC CEO Tim Buche is set for a new role at #2 Jenner Street beginning Nov. 1, 2019. Erik Pritchard, president of SVIA and ROHVA and general counsel for all associations, has been selected by the respective boards to be CEO and president of all four associations at that time. 

Suzuki Steps Up For AIMExpo

Suzuki is the latest OEM to answer the call from American International Motorcycle Expo (AIMExpo) and the Motorcycle Industry Council. 

Suzuki Steps Up For AIMExpo

Suzuki is the latest OEM to answer the call from American International Motorcycle Expo (AIMExpo) and the Motorcycle Industry Council.