COLUMBUS, OH – The Motorcycle Industry Council wants more people to ride, and it’s going to the Monster Jam Truck series to get them.
The MIC announced it will fund a new Ride Initiative experience at 11 Monster Jam Truck events in seven cities in partnership with event promoter Feld Entertainment.
Among other features, Ride Initiative will offer:
- Dirt track rider training using off-road motorcycles and ATVs,
- Non-motorized (two- and three-wheel) training for young children, and
- Simulations providing virtual rides for adult participants.