Latest News

MIC NAMES INTERIM DIRECTOR

3/20/2024 | Dealernews

MIC, MSF, SVIA and ROHVA have appointed interim leadership and retained an executive search team to replace Erik Pritchard.

Read more
MIC CEO STEPS DOWN

1/24/2024 | Dealernews

Erik Pritchard, president and CEO of Motorcycle Industry Council, Motorcycle Safety Foundation, Specialty Vehicle Institute of America and Recreational Off-Highway Vehicle Association – announced that he is pursuing new opportunities and will step down from his position at the associations on March 22, 2024.

Read more
MSF SAYS GIVE THE GIFT OF SAFETY THIS HOLIDAY SEASON

12/20/2023 | Dealernews

While riding gear offers great protection, the best protection comes from proper training.

Read more
MSF RECOGNIZED BY U.S. SENATE

7/26/2023 | Dealernews

Resolution Introduced To Honor 50th Anniversary

Read more
MSF CELEBRATES 50 YEARS OF RIDERSHIP

6/30/2023 | Dealernews

The Motorcycle Safety Foundation commemorates its 50th anniversary this year.

Read more
MORE RIDERS RIDING MORE!

8/25/2022 | Dealernews

RIDE Tuesday Event Introduced

Read more
MSF ANNOUNCES ADV RIDERCOURSE

5/13/2022 | Dealernews

The Motorcycle Safety Foundation will help adventure and dual-purpose riders looking to learn fundamental off-road skills through its newest offering, the AdventureBike RiderCourse (ADVRC).

Read more
MAY IS MOTORCYCLE AWARENESS MONTH!

4/28/2022 | Dealernews

May has been the traditional start of the riding season for many across the country.

Read more
AMA/DOT/MIC/MSF MEETING OF THE MINDS

2/16/2022 | Dealernews

American Motorcyclist Association (AMA), Motorcycle Industry Council (MIC) and the Motorcycle Safety Foundation (MSF) joined forces to share industry priorities with United States Department of Transportation Secretary Buttigieg.

Read more
HIGHER EDUCATION

8/18/2021 | Dealernews

PowerRide University saw success in its first two seasons of operating a motorcycle training school.

Read more