Latest News


  • MIC NAMES INTERIM DIRECTOR

    3/20/2024 | Dealernews

    MIC, MSF, SVIA and ROHVA have appointed interim leadership and retained an executive search team to replace Erik Pritchard.

     

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  • SHIFTING GEARS:

    2/23/2024 | Dealernews

    POWERSPORTS ASSOCIATIONS ADD INDUSTRY VETERAN

     

     

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  • MIC CEO STEPS DOWN

    1/24/2024 | Dealernews

    Erik Pritchard, president and CEO of Motorcycle Industry Council, Motorcycle Safety Foundation, Specialty Vehicle Institute of America and Recreational Off-Highway Vehicle Association – announced that he is pursuing new opportunities and will step down from his position at the associations on March 22, 2024.

     

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  • OFF-ROAD SAFETY WEEK STARTS NOW!

    10/13/2022 | Dealernews

    Train For Trails

     

     

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  • MIC NEWS RELEASE

    11/4/2019 | Dealernews

    Erik Pritchard New Chief Executive Officer and President of Powersports Trade and Safety Associations.

     

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  • SUCCESSION PLAN FOR MIC/MSF/SVIA/ROHVA

    7/16/2019 | Dealernews

    MIC CEO Tim Buche is set for a new role at #2 Jenner Street beginning Nov. 1, 2019. Erik Pritchard, president of SVIA and ROHVA and general counsel for all associations, has been selected by the respective boards to be CEO and president of all four associations at that time. 

     

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