Two nationally-recognized powerhouse dealerships based in Columbus, Ohio have joined forces as Ricart Automotive assumes majority ownership of A.D. Farrow Co. Harley-Davidson's three Columbus franchises.
“I have known and admired the Ricart organization all my life," says A.D. Farrow dealer principal Bob Althoff. "The family has been Harley-Davidson riders for years, and I couldn’t imagine better stewards of this legacy business in the decades to come,” adds Althoff, who has led A.D. Farrow for the last 17 years. “Their passion for motorcycles and the people who ride them convinced me that they will dominate the Harley-Davidson Dealer ranks as they have the Ford ranks.”
“We’re beyond thrilled to be growing the Ricart brand with A.D. Farrow Co. Harley Davidson. Harley is one of the oldest and strongest brands in our country, and the Ricart family has been avid Harley Davidson riders for years,” said Rick Ricart, President of Ricart Automotive Group. “We’re excited to get to know the A.D. Farrow employees and their families and to take on the next chapter of this historic brand.”
Harley’s plans to diversify its product line by developing more electric scooters, bikes and vehicles to meet the new demands of an urban customer. Together Ricart Automotive and A.D. Farrow Co. Harley-Davidson will grow their services, further expanding into the lifestyle electric vehicle ownership market as well as the traditional Harley-Davidson products.
Althoff also retains Dealernews and will continue to manage the dealerships. This is Ricart’s first expansion away from the Ricart Automotive Mega Mall in Columbus, Ohio in 10 years.