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A GROWTH INDUSTRY?

  • Dealernews
  • Aug 18, 2020

 

After killing it with a TV-only debut to the COVID addled 2020 schedule, MotoAmerica continues to post record numbers with its broadcasts package, even with spectators being allowed back at the track. The fourth round of the series at Pittsburgh International Race Complex this past weekend saw increases in viewership as the series continues to set records in the 2020 season.

Preliminary numbers from Pittsburgh:

Coverage of the HONOS Superbike races delivering 212,000-plus Linear TV ratings (Nielsen P2+ AA) thus far, a 10x increase over same period in 2019

Facebook Live coverage of Stock 1000 brought in over 111,000 views with Twins Cup garnering over 89,000 views and Superbike Superpole getting 19,000 views thus far

MotoAmerica Live+ garnered 42,000 views from just Friday, August 7 to Monday, August 10

Over 90,000 YouTube views already

These are just preliminary numbers with more PittRace programming scheduled to run:

Inside MotoAmerica has yet to air and will do so on NBC Sports Network on August 15 at 1:30 p.m. (Eastern)

Live Supersport ratings and re-airs from MAVTV Motorsports Network are pending

More highlights and coverage views on Facebook and YouTube are pending.

Next up for the 2020 MotoAmerica Series is its first foray into the Pacific Northwest at the Ridge Motorsports Park in Shelton, Washington, August 28-30.

 

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