Last year, the industry faced what seemed like insurmountable hurdles, but we came together and pushed through. Then we saw some welcome surprises, like the surge of interest in powersports.
Now, the industry is focused on continuing the remarkable momentum into and beyond 2021, with the goal of more riders, riding more.
So with that, we're going to start the year off right with AIMExpo CONNECT presented by Dairyland Cycle Insurance. We have a packed virtual show floor with more than 60 exhibitors, two days of education for dealers and retailers, and more. And don't miss the MIC Gas Tank Competition, where entrepreneurs will be battling for first place and a cash prize.
We're setting our bar high and looking forward to the challenges and opportunities ahead. Enjoy AIMExpo CONNECT!
- Erik Pritchard, MIC President and CEO