A couple of real cards are stacking the deck in the V-Twin world as Lon Nordbye’s new YATZY Marketing, LLC. agency has secured a strategic partnership with Jeff Holt’s V-Twin Visionary, the nation’s premier source for custom & performance happenings. As part of the partnership, YATZY Marketing will bring expertise and direction to V-Twin Visionary’s already strong suite of digital advertising, content and event marketing solutions.
“We’re excited to partner with Lon and his newly created agency, YATZY Marketing,” noted V-Twin Visionary Co-Founder & Editorial Director Holt. “Lon has built some of the motorcycle industry’s most successful partnerships, promotions and events, so it was a no-brainer to bring him into the mix and make him part of our talented, committed executive team.”
The two organizations have decades of combined experience building the culture, sport and industry of V-Twin motorcycling and will work in conjunction to bring world-class partnerships, promotions, events, and other strategic growth opportunities to the V-Twin Visionary platform.
“V-Twin Visionary has taken the lead in expanding digital and experiential opportunities to motorcycle OEMs, parts manufacturers, builders and non-endemic brands alike,” added Nordbye. “With the tidal wave of smaller motorcycle models coming to market, the timing is ripe for the exposure, publicity, lead generation and conversions that V-Twin Visionary has to offer.”
YATZY Marketing will not only help broaden V-Twin Visionary’s digital, native, and content advertising solutions, it plans to add to the blue chip roster of brands already participating in the VTV USA Tour, which has over 25 US stops, coast to coast in 2023. See more of the VTV portfolio here:
vtwinvisionary.com