Recognizing the tremendous growth of the ADV market segment, the MIC Research & Statistics Department has added a new category to the MIC Retail Sales Report for the first time in decades. The latest RSR has divided the adventure and dual sport categories as specific types, underneath the general “dual” heading.
"While 2022 is pretty much flat compared to 2021 and 2020, it still is a significant increase from 2019," explains Buckner Nesheim, MIC Director of Research & Statistics. The industry’s reference book has been updated and the data indicates 2022 sales of new motorcycles and scooters decreased by -3.5% over the previous year, while ATVs decreased -12.7%.
"When we compare 2022 to 2019 sales, off-highway is up +36%, on-highway is up +4%, and scooters are up +12%,” notes Nesheim. “Dual sport (ADV) is a tremendous growth story. Sales in this category have increased every year since 2016 and more dual sport motorcycles were sold in 2022 than in any other year since we started collecting data in this category in 1990."
The just released Q1 numbers remain in positive territory. Driven by the ADV sector, off-highway motorcycle sales are up 6.5% through March. Dual purpose data demonstrates a bump of 7.9% compared to the same period in the prior year.
Detailed information by model type is available in the MIC Retail Sales Unit Summary. All members who have signed MIC Restricted Use Agreements may access the Flash Report and Retail Sales Unit Summary at the website: