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  • Dealernews
  • May 07, 2024





When Wisconsin's ATV/UTV community was looking for help, the answer was Answer Racing!  Long a leader in off-road riding gear, Answer stepped up to support Wisconsin ATV/UTV Safety Training courses and the state's Trail Ambassador program. The Wisconsin Trail Ambassador program is a group of volunteers who patrol Wisconsin's trails and route systems, conduct safety inspections and staff the state’s Welcome Centers. These Trail Ambassadors work closely with riders, state and local land managers and law enforcement. The program has been in operation since 2002 and has trained more than 1,000 volunteers.

“We really appreciate Answer's support as we encourage young people to take the rider safety course and to always wear their safety gear," said Randy Harden, President of the Wisconsin ATV/UTV Association.

This summer, ambassadors will encourage youth to register for ATV Rider Safety Training and to follow important safety practices, whether as an ATV rider or a passenger in a Side x Side UTV. Ambassadors remind all riders, youth and parents alike, to wear a properly fitted, quality helmet and other protective equipment. During the many trailside chats the ambassadors engage in throughout the riding season, they will offer youth a chance to win Answer helmets, goggles and gloves in a drawing that takes place later this year.

Data from a recently released Economic & Demographic Survey Report indicates that the ATV UTV industry adds $5.4 billion to the Wisconsin economy, and together they are the top form of outdoor recreation in the state. The state has experienced rapid growth in ATV UTV use and vehicle registrations in recent years and expects that growth to continue.

"This partnership is very rewarding for Answer," said Answer Brand Manager Brent Ash. "It allows us to encourage more young people to take rider safety courses and supports the hard-working volunteer Ambassadors who help make trail riding in Wisconsin even more enjoyable."

The partnership launched in late April and will run throughout the summer. The Wisconsin Trail Ambassador and safety programs will manage the selection and distribution of Answer riding gear to youth program winners.


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