All Balls Racing Group (ABRG), showed up at Parts Unlimited’s NVP with a pair of familiar faces as Mark Davis’ returns as a Senior National Account Manager and industry veteran Greg Reich becomes ABRG’s newest National Account Manager.
“All Balls Racing Group is proud to have Mark back as a key member driving us into the future,” says Jeff Wilson, Director of Creative Services NA for ABRG parent Arrowhead Engineered Products. Davis joined ABRG originally in 2017. His return brings more than 15 years of cumulative powersports industry, dealership and eComm retailer knowledge and expertise to ABRG. “Mark’s love for powersports started at the age of 9 when he began racing off-road.” He continues to ride today and enjoys sharing the experience with his wife and two kids.
“Maintaining and repairing his bike for decades, Davis has developed a hands-on mechanical experience that brings added value with first-hand usage, installation, and testing of ABRG parts straight to our customers,” adds Wilson.
Bringing more than 20 years of powersports industry knowledge to ABRG, Greg Reich is a lifelong motorcyclist and a veteran of the industry having worked for some of the industry's largest names. Reich started as Continental Tire’s North American Sales & Marketing Manager for motorcycle tires back in 2000 where he remained for 15 years. In 2015 he continued his industry growth moving on to Magura as their North American Powersports Manager until 2020.
From 2020 through 2021, Greg was a District Sales Manager with KTM/Husqvarna Motorcycles before coming to Arrowhead Engineered Products and working as a Technical Account Manager in rotating electrical parts.
“Greg now brings his motorcycle knowledge and industry expertise to ABRG and our customers,” says Wilson. All Balls Racing Group is excited to have Greg as the newest member of our team.”