8th Company Store Grand Opening Set For October 24
“The new Las Vegas store is a true experience for moto enthusiasts, and we’re very excited to be opening our doors in this dynamic city,” said Roberto Sadowsky, Executive Vice President, Dainese North America. “We’re most excited about the Las Vegas location becoming a rallying spot for group rides, events and a place for the community to gather and connect.”
Dainese Las Vegas is located at 6825 Las Vegas Blvd. South, Suite # 125, just a few miles down from “The Strip” and with easy access to major highways. The Dainese Las Vegas store will be hosting regular group rides and meetups.
According to Sadowsky, the Las Vegas location features an innovative retail concept that creates a journey through moto history with memorabilia, including a set of Valentino Rossi’s leathers, all surrounded by the world’s most advanced protective apparel. The room-in-a-room concept, designed for Dainese by architect Renato Montagner, draws focus to special projects, history, and storytelling, and the retail environment immerses visitors in the rich heritage of the Dainese and AGV brands while profiling all riding styles including racing, touring, street and urban.
This will be the eighth US retail location that Dainese has opened, and the second physical location opened this year. Despite the declining sales landscape, Dainese is doubling down. In fact, last month, Dainese opened up shop in Seattle, where 5 dealerships closed that month! Dainese's physical locations are thriving and the brand plans to continue to open more flagship stores next year.