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BEATING THE ODDS

  • Dealernews
  • Mar 10, 2021

 

"We are very happy with how AIMExpo CONNECT presented by Dairyland was received by the industry," said Cinnamon Kernes, VP of MIC marketing and events. "The numbers tell a great story of an engaged industry looking for ways to stay connected. With this in mind, we are working towards our first in-person event in more than two years, to bring the industry together, under one roof, at one time."

Digital trade show platform A2Z compared the stats from AIMExpo CONNECT against digital trade shows of similar size, and the numbers reveal exhibitors and attendees engaged a great deal with the event's virtual networking tools. For a show with fewer than 100 exhibitors, A2Z would typically anticipate some 1,400 exhibitor profile views. AIMExpo CONNECT surpassed that benchmark, with nearly 14,000 views. 

On average for a show of this size, A2Z would expect an exchange of some 260 emails. AIMExpo CONNECT generated 871 emails between exhibitors and attendees. According to Mailchimp, the marketing automation platform and email newsletter provider, typical corporate marketing emails have a 22 percent average open rate and a 3 percent average click rate.

A2Z noted that the marketing emails for AIMExpo CONNECT attendees had an open rate range of 33% to 54%t, and an average click rate of 7% to 29 %.  AIMExpo CONNECT exhibitors also took advantage of the show's enhanced profile web pages and added 94 press releases, 51 show specials, and 198 videos.

See the current issue for full coverage of AIMExpo CONNECT or click here:

https://issuu.com/dealernews/docs/issue__2_february/48

 

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