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  • Dealernews
  • Nov 15, 2023



With the in-your-face unveiling of the Super Villain at EICMA, Segway is seeking to build on the momentum with a behind the scenes look at the Brand. "In a market where consumer behaviors are constantly evolving, the key to success is not just adapting to change, but immersing yourself in the culture that drives it," explains Gabriel Cruz, Marketing Director for Segway Powersports. 

Behind The Brand will take you on a journey beyond the glossy advertisements and product labels, allowing you to peek into the heart and soul of Segway Powersports, claims Cruz. "When you delve into the brand's inner workings, you gain insights into its values, culture, and the passionate individuals who drive its innovation. It's a window into the brand's DNA, where transparency and authenticity reign, inviting you to be a part of their journey."

In 2019, Segway embarked on a new journey, venturing into the powersports industry with the introduction of the Villain sport side-by-side and UT10 utility vehicle. In Milan, Segway went next level! "To truly understand and connect with your audience, you must embrace their values, desires, and aspirations, Cruz concludes. "Giving people a glimpse Behind The Brand will continue to grow brand trust and create a path towards lasting relevance.”

Take a look behind the brand here:

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