Today is International Women’s Day celebrating the social, economic and political achievements of women around the world. The day also brings international awareness to gender parity. According to the World Economic Forum, global gender equality is estimated to be achieved by 2133. BRP is all about driving change to make the powersports and marine industries more welcoming to women. Today is the day to “rally” together to get more women in the driver’s seat.
“At BRP, we believe that every woman has a place in the driver’s seat,” says Anne-Marie LaBerge, Chief Marketing Officer at BRP. “We strive to empower women on and off the playground so that they can take their rightful place in our community, experience a strong kinship and truly belong,” “We are proud to launch our Get in the Driver’s Seat initiative to support women riders and amplify their voice as they share their thrill of riding and inspire more women to break up with the backseat and go for a ride.”
“Can-Am has the largest number of female riders of any on-road brand,” adds Jason Abbott Global Consumer PR Specialist, Can-Am Motorcycle | Can-Am 3-Wheel Vehicle. “With programs like Women of On-Road and being a proud partner of the International Female Ride Day, Can-Am is constantly bringing awareness to breaking down barriers and opening the road to all. At BRP, we believe that every woman has a place in the driver’s seat.”
The powersports and marine community is made stronger when more are included. A sense of freedom and empowerment, both on and off the playground, is a right that should be available to all. “On this International Women’s Day — and every day after — BRP celebrates the growing number of women who are fearlessly and joyfully taking their place in the driver’s seat in the powersports and marine industries. “Our Get in the Driver’s Seat initiative features the stories of our incredible community of trailblazers who ride for the freedom, the fun or to simply get exactly where they want to go,” concludes Abbott.